I have always wanted to blog but never got around to it, picking a food blogging was an ideal way to start as it shares a nice little community, where people can come together and enjoy a meal. Therefore, shooting food with my professional camera or with my mobile has become a fun hobby of mine, which I’ve started to get really good at.

In my blog, I tend to write mainly about food, travel and attractions. This is because I tend to try various food places across London and sometimes when I’m out of London abroad or across the country. I felt why not share with the world what my experiences which influences others to check it out for themselves with their friends/families. Also, after venturing out by not only blogging about just food but activities and travels too, since not many people get to experience different countries. I’ve written my personal experience and view of a city/country, where I showcase how exploring around yourself can give people, the ideas themselves to explore themselves when they travel to these places.

I’ve taken my blog world seriously, especially on Instagram as I tend to post mainly on there as well as on here. It has become a genuine passion, ever since I have grown a huge following with food, travel and lifestyle. Also, I enjoy the fact being able to experience new attractions around different cities from point of view to showcase my viewers.

I’ve decided to venture out and create my very own blog from scratch. I would love one day to take my blog and social media platform to bigger and better things if the right opportunity comes by or maybe even full-time? *Fingers Crossed*.

Adil Musa is a London, UK-based and born, as a blogging personality who is famous for his eponymous site and brand. He has earned massive popularity across social media for his food, lifestyle, and travel entries, including on his self-titled Instagram account.

Adil’s unique eye for detail and creating high-quality content on his page self-titled page. He’s been listed as one of the top 10 bloggers in the blogosphere magazine in issue 13 and named as ‘Instagrammer of the month’ on AwardTravel.com.

Aside from my daily 9-5 job between Mon-Fri. During the summer period, I play competitive cricket in the National Cricket League as a Wicket Keeper and top order batsman on Sundays. This is a team called East London & Leytonstone CC, which usually runs from April until Sept time.

However, when it is off-season from cricket. I tend to use my time being proactive on social media growing a following mainly on Instagram and other social channels. Also spending time writing blog posts and exploring new food, activities and travel experiences, where I have never been to before. Hence, why this blog has given me the confidence to explore more and find something that I truly enjoy.

Ever since I’ve started blogging, I’ve received lots of positive feedback on my Instagram photo’s, which has really motivated me to try to upload often as I can. My Instagram account is open to the public so you will be able to see all my posts and follow if you like what you see. I never privatised my account, since a private account seems unnecessary for a blogger. If you really want to get yourself heard, you must allow everyone to recognise your account and if they like what they see followers will eventually grow.

I’ve always loved to explore new things food, activities and travelling abroad, capturing all the best moments through my lens. This could include exploring dessert bar, restaurants, brand collaborations, travelling, attending events and trying out new activities. Therefore, I can write-up a blog post and share my experience through my social channels.

Having started this blog, it has truly opened a world of good when it comes to photography as my photography skill has improved vastly. Plus, this would not have been possible without the support of people online and networking. Also seeing what’s out there and brands opening up to me for collaborations.

I am keen to know what’s next…But truly humbled and excited for what may arise around the corner, so get in touch to discuss any new potential opportunities for myself, which we both could work together on.

Why start a blog?

The reason behind for starting my blog journey inspired me being more pro-active and enjoying my life more. This is only done by exploring and learning something new each time to help build my content. Also, by viewing other food, lifestyle, travel bloggers and influential people, which I always seem to stumble across on Instagram who inspire me.

Furthermore, I’m a very keen photographer, picking up impressive photography skills for my website and social media accounts. By this, I’ve been able to showcase all my photography skills and interests combined with my social media accounts and blog posts. I now use a Sony A6000 for my Instagram posts and blog, so that I can improve my skills further.

Now that my following and interaction have started to grow over time on social media. Ideally, I would like to take my blogging and perhaps photography interest with further opportunities. However, until then I will continue to update my blog, so you can catch my latest content on food, events, lifestyle, restaurants, travel and products.

Anyhow, if you have landed here a PR agencies or Brands who specialises in either food, events, hotels, press trip and products, which you would like me to cover on my blog or Instagram page.

Do not hesitate to email me and I will respond back on time. You can always enquire about sending your new products to review on here. I will consider it whether it’s suitable enough to feature on my Instagram and blog page.


This blog and my social account does accept forms of advertising, sponsorship, paid insertions. If I’m paid for a blog post I will mention it in the post as ‘sponsored’, where I have been given a product to review, this shall be clear in the text.

How to get in touch with me?

PO Box address:

Email me adil@adilmusa.com or DM me on Instagram to send whatever you want and I will try my best to review them.

I am always open to all new kinds of new things. This includes food, brand ambassador, collaborations, attending events, travel, restaurants review, press trips, attractions, reviewing products and hotels.

Feel free to leave your suggestions below, if you feel we could work together.

Thanks for all your support.

Adil Musa

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