Muslim Lifestyle Show 2018

Muslim Lifestyle Show 2018

Muslim Lifestyle Show

The Annual Muslim Lifestyle Show was back in 2018 held at the Olympia Hall in Kensington, London. Attended by thousands and the day I attended was a sold-out Saturday. This day was well and truly jam-packed with many people on a really humid day. Living up to its high expectation there was plenty of crowds across the hall.

Lucky enough being a blogger, I managed to get myself hold of a press pass, this allowed me to be in front of the catwalk stage alongside the other professional cameramen as it was a sold-out Modest Fashion show. All the biggest names you could think of brought their latest trends of collections to the catwalk.

The Modest Fashion Live show was watched by hundreds of Muslims from around the country showcasing colourful and stunning collections. The runway saw many huge brand names from the likes of Inayah Collections, Arabesque Abayas, AAB collection, Aidijuma, Saiqa London to name a few.

At the Lifestyle show, there was plenty to see from a range of Abayas, Hijabs, Nutrition, Educational Islamic Books, Perfumes, Travel Agency, Lifestyle & Beauty products and of course plenty of yummy food stalls from various companies. As a foodie and those who just can’t resist their food temptations, There were 20 halal caterers serving food across one end of the section just for the foodies with the likes of HS&Co, Dessert Republic, Angel Bay, Dar Marrakesh, Band of Burgers, Bad Brownies & Co, The Mocktail Company. I noticed each stall was really busy, especially those that surrounded the middle section as those stalls had lots of people queued, resisting the heatwave as it were really warm in London.

So, the day for me started off bright and early, leaving home in the early hours after 10 in the morning. As I was aiming to reach the show in time for the Modest Fashion Show at 12:30. Reaching Olympia took me hour coming from East London/Essex area. That gave me plenty of time to explore and wander around all stalls afterwards.

It was nice bumping into a few familiar faces and being recognised by quite a few stalls like Pure Trip, Saa’i Timepieces, Shazans and other people due to my exposure from Instagram, which was really kind of them. As I wandered around I met up with few family relatives, where we literally spent the whole afternoon together going around to each stall snapping away for the gram, which was fun gathering lots of content. As you may or may not have seen from my Instagram stories.

I manage to film and take plenty of images throughout the day, especially the Modest Fashion catwalk to share this with you all. I have managed to pick out my best shots from my camera, so I hope you guys enjoy all the footage and photos taken below.

Modest Fashion Show Preparation
ADIJUMA at Modest Fashion Live
ADIJUMA at Modest Fashion Live
MERAKI MELON at Modest Fashion Live
ADIJUMA at Modest Fashion Live
INAYAH COLLECTION at Modest Fashion live
INAYAH COLLECTION at Modest Fashion live
INAYAH COLLECTION at Modest Fashion live
AAB Collection at Modest Fashion Live

MERAKI MELON at Modest Fashion Live
MODESSA at Modest Fashion Live


FARRAH-NAAZ at Modest Fashion Live 


Delicious Medjool Dates from Bedouin Cafe
Potato on a stick!
Refreshing Non-Alcoholic Passioned Drink
Tropical Mocktails
Waffles with Nutella & Strawberries
Chocolate Strawberries
Apple & Blackcurrant FlapJacks
Islamic Educational books for kids

Worth going to next one?….

Yes! Definitely, the experience was fun and worthwhile, as I had great fun indulging in lots of food as well as exploring around and capturing the Modest Fashion Show. A perfect place to bring along your family and children, as there were lots to see and explore for all ages.

For the live video experience, I’ve uploaded onto my YouTube channel and above, so be sure to subscribe, check it out and let me know your thoughts! 🙂

My Social Media


Adil Musa


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